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Dixons Retail, Birmingham

  • Dixons
  • Lamp efficacy

    Lamp efficacy

    Ensuring the lamp efficiently converts electricity into light (lm/W).

  • Ballast classification

    Ballast classification

    Controlling the electricity supply to the lamp (Energy Efficiency Index).

  • Luminaire distribution

    Luminaire distribution

    Controlling light emission using optics which bend and shape the light to the correct location.

  • System efficacy

    System efficacy

    Combining optical and thermal control within the luminaire (luminaire lm/W).

  • Presence/absence detection

    Presence/absence detection

    Presence: Lights automatically turn on/off with movement. Absence: Lights automatically turn off and must be manually switched on.

  • Daylight detection

    Daylight detection

    Artificial lighting which responds to the natural light conditions.

  • Constant illuminance

    Constant illuminance

    A function designed to produce correct light levels for the duration of the maintenance period.

  • Task-scene setting

    Task-scene setting

    Allowing the user to set scenes and adapt the lighting to different tasks.

  • Timed off

    Timed off

    Automatic cut-off can be installed to turn all lights off during unoccupied hours.

  • Task lighting

    Task lighting

    Lighting task areas with the correct amount of light.

  • Zoning of lighting

    Zoning of lighting

    Lighting is zoned according to area use.

  • Maintenance schedule

    Maintenance schedule

    Maintenance must be performed in response to product age, performance and environment.

  • Waste light

    Waste light

    Eliminating waste light which does not hit the intended target.

  • Reflectance


    Taking advantage of light which is reflected from the surface within the space.

  • Visible smart metering

    Visible smart metering

    Results of actions can be quickly seen as increased or decreased energy use to encourage responsible energy consumption.

Selling in a better light

The renovation of Dixon’s at Birmingham Airport, UK is a marvellous example of retail lighting at its best, and uses some of the most up-to-date luminaires. Renovation of Dixon’s tax-free electronics store - with its strong focus on digital technology - sets new standards of energy efficiency.

Powerful Concavia S pendants (which house 150W metal halide lamps) provide the primary light source. They keep ambient lighting relatively low so that alternative light sources providing supplementary lighting can be used to greatest effect.

For example, Primata prewired trunking has been used to light the aisles and draw attention to the store’s merchandise. Just as a verbal language is used to build sentences and paragraphs, we experience lit environments as a sequence of visual impressions.

Dixon’s have visualised space in three dimensions, and orchestrated the lighting in a planned sequence: the linear fluorescents speak of direction, leading the eye and the footstep.

The overall effect is very impressive with an extremely pleasant environment in which to shop and work.