Supermarkets and Hypermarkets

Dixons


Selling in a better light

 
The renovation of Dixon’s at Birmingham Airport, UK is a marvellous example of retail lighting at its best, and uses some of the most up-to-date luminaires. Renovation of Dixon’s tax-free electronics store - with its strong focus on digital technology - sets new standards of energy efficiency.

Powerful Concavia S pendants (which house 150W metal halide lamps) provide the primary light source. They keep ambient lighting relatively low so that alternative light sources providing supplementary lighting can be used to greatest effect.

For example, Primata prewired trunking has been used to light the aisles and draw attention to the store’s merchandise. Just as a verbal language is used to build sentences and paragraphs, we experience lit environments as a sequence of visual impressions.

Dixon’s have visualised space in three dimensions, and orchestrated the lighting in a planned sequence: the linear fluorescents speak of direction, leading the eye and the footstep.

The overall effect is very impressive with an extremely pleasant environment in which to shop and work.