Thorn strengthening its presence in Germany
Cooperation with Borussia Dortmund rewards Thorn customers and partners
Thorn is embarking on a programme of activities to strengthen its presence in the key lighting markets of Germany, Austria and Switzerland. The aim of this strategic growth initiative is to gain significant market shares during the next three to five years. One of the main pillars of these activities is a partnership between the Zumtobel Group and Borussia Dortmund, one of the leading German football clubs in the Bundesliga. Thorn, as a brand of the Zumtobel Group, will leverage this partnership in the market to show and grow Thorn's presence through an incentive programme and additional promotional activities.
London, August 2014 - Thorn looks forward to shaping the partnership with Borussia Dortmund in the following years and as part of the cooperation will be involved in lighting schemes in and around the stadium. Thorn will use the partnership as a platform to connect with customers and partners, who will also be able to register in an incentive scheme that rewards the achievement of stock and sales targets. The lounge at the stadium will be used for workshops, symposiums and other events. Thorn has an existing customer programme, the Thorn Energy Partnership, which is aimed at installers and contractors as well as outdoor lighting partners. An incentive programme based on the Borussia Dortmund partnership will be created with the aim to reward Thorn Energy Partners for project achievements, which focus especially on energy efficient lighting.
"The cooperation with Borussia Dortmund is a great opportunity to demonstrate our expertise in lighting, and to further strengthen our position in the German, Austrian and Swiss markets. We are excited to have this high-performing football team as our partner, as also Thorn strives for the highest performance. We want to make great lighting available to all. And we aspire to be the trusted partner of our customers. So perhaps most importantly, we are very much looking forward to sharing many top-class football experiences with our customers and partners," says Michael Ball, EVP Thorn Lighting.
Thorn as a globally trusted supplier of indoor and outdoor luminaires with integrated controls spans a wide range of industries and sectors. Thorn's solutions can be found in many different applications such as sport, road, tunnel, office, education or industry lighting, offering energy savings without compromising performance, efficiency and comfort. With a long history and a wealth of experience in sports lighting Thorn knows that whatever the sport the competition just gets tougher. So lighting for the pitch, track or pool has to be able to keep up. Thorn has responded with an array of 'smart' lighting systems especially focusing on new requirements such as flicker-free lighting for HDTV and super slow motion sports TV. Through Thorn's extensive indoor and outdoor portfolio the company is equipped to provide sports and area floodlighting, but also approach road and building surround lighting, as well as offer lighting for service areas, corridors, offices and public areas.
References of Thorn's work can be found in Sochi where Thorn supplied lighting solutions for various facilities and buildings for the sporting events in 2014. In the UK, Thorn is the lighting provider for a national stadium for indoor as well as outdoor lighting. The latest sports lighting project completed by Thorn is the Allianz Riviera Stadium, Nice, in preparation of the UEFA European Championships 2016 in France.